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Agenda

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Welcome to Brazil!

We’re very happy to have you here. Enjoy the authentic Brazilian experience, with its vibrant energy, rich traditions, and unique spirit. Get inspired by our design, our colors, and everything that makes this gathering so special.

Agenda

Agenda

02:30 – 3:15

Meeting Kick Off 

03:15 – 03:45

Leadership Words

03:45 – 04:00

Coffee Break

04:00 – 04:40

2026  Brand Strategy

04:40 – 05:20

2026 Lamex License Strategy

05:20 – 05:50

WHouse tour

05:50 – 06:50

Commute to hotel

07:30 – 09:30

Dinner – at the hotel

09:00 – 09:10

Opening Session

09:10 – 10:10

2026  Brand & Trade Strategy

10:10 – 11:25

2026 Merch Product Strategy

11:25 – 12:25

How are we going to deliver? D2C

12:25 – 12:55

WHouse Tour

12:55 – 02:25

LUNCH

02:25 – 06:25

POS VISIT

07:30 – 10:00

DINNER – OUTSIDE HOTEL

10:00 – 10:10

Opening Session

10:10 – 10:40

Sales Admin & Finance 2026

10:40 – 10:55

How are we going to deliver? México

10:55 – 11:15

How are we going to deliver? CCA

11:15 – 11:30

How are we going to deliver? Brazil

11:30 – 11:45

COFFEE BREAK

11:45 – 12:05

How are we going to deliver? SUR

12:05 – 12:25

Quality & Services 2026

12:25 – 01:55

LUNCH

01:55 – 02:40

People Excellence

02:40 - 02:50

Event Closing

02:50 - 3:50

Commute to hotel

03:50 - 6:40

BREAK: GET READY FOR SPECIAL DINNER

07:00 - 11:00

TEAM BUILDING | LAMEX AWARDS

02:30-03:15

Meeting Kick Off 

03:15-03:45

Leadership Words

03:45-04:00

Coffee Break

04:00-04:40

2026  Brand Strategy

04:40-05:20

2026 Lamex License Strategy

05:20-05:50

WHouse tour

05:50-06:50

Commute to hotel

07:30-09:30

Dinner – at the hotel

09:00-09:10

Opening Session

09:10-10:10

2026  Brand & Trade Strategy

10:10-11:25

2026 Merch Product Strategy

11:25-12:25

How are we going to deliver? D2C

12:25-12:55

WHouse Tour

12:55-02:25

LUNCH

02:25-06:25

POS VISIT 

07:30-10:00

DINNER – OUTSIDE HOTEL

*Don't forget that you'll need your black tie for the last activity of the day!

10:00-10:10

Opening Session

10:00-10:40

Sales Admin & Finance 2026

10:40-10:55

How are we going to deliver? México

10:55-11:15

How are we going to deliver? CCA

11:15-11:30

How are we going to deliver? Brazil

11:30-11:45

COFFEE BREAK

11:45-12:05

How are we going to deliver? SUR

12:05-12:25

Quality & Services 2026

12:25-01:55

LUNCH

01:55-02:40

People Excellence

02:40-02:50

Event Closing

02:50-03:50

Commute to hotel

03:50-06:40

BREAK: GET READY FOR SPECIAL DINNER

07:00-11:00

TEAM BUILDING | LAMEX AWARDS

Road map

Road map

Below you’ll find the roadmap, with details about each location and its address to help guide you throughout the event.

Click the image to see more details about the location.

Shopping Cidade Jardim

Alameda Gabriel Monteiro da Silva

Shopping Ibirapuera
Objectives

Objectives

  • Review 2025 results, learnings, and key deliveries.
  • Align strategic priorities and goals for 2026.
  • Define leadership expectations and regional direction.
  • Present commercial strategies and key future projects.
  • Strengthen alignment, collaboration, and a shared vision across teams.
  • Profile: Luxury and exclusivity, with an open-air environment and natural lighting.
  • Target Audience: Ultra-high-income (AAA), featuring international brands and concierge services.
  • Visit Points: Spicy and Mickey Presentes (premium kitchen and tableware luxury stores).
  • POS Differentiator: Personalized service and window displays organized by themes or iconic brands.
  • Spicy Data: Target A+B | Total stores: 34 | BOS KASA B2B Units 25: 12% | Type: Gift Shop.
  • Mickey Home Data: Target A+B | Total stores: 3 | Type: Gift Shop.

Av. Magalhães de Castro, 12.000 – Cidade Jardim, São Paulo – SP, 05502-001

  • The largest luxury design and décor corridor in Latin America (street retail).
  • Architects, interior designers, and high-income clients.
  • Spicy (Flagship store).
  • Strong focus on kitchen and gourmet design trends, featuring curated exclusive international brands.

Alameda Gabriel Monteiro da Silva, Jardim América, São Paulo – SP

  • Profile: Traditional mall focused on convenience and variety.
  • Target Audience: Upper-middle and high-income families (A and B classes).
  • Visit Point: Fast Shop (high-end electronics and home appliances).
  • POS Differentiator: Lifestyle-focused layout, strong tech integration, and partnership with Apple (A2You).
  • Data: Target A+B | Total stores: 66 | BOS KASA B2B Units 25: 40% | Type: Electronic Store.

Avenida Ibirapuera, 3103, Av. Moaci, 147 – Indianópolis, São Paulo – SP, 04088-005

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Agenda

Road map

Objectives